It began elsewhere.
We’ve always wanted to set ourselves apart.
We grew up in a small, safe, beach-town that favors a simple way of life. Everybody knows everyone, the weather is nice, and there’s always peace of mind. It’s a place where it’s easy to become content, but even easier to become comfortable. There isn’t anything wrong with that, but we felt robbed of experience, barred from a feeling of higher fulfillment. A time came when we felt compelled to break free of the invariable lifestyle we’d become accustomed to. We were young, but we made do with what we had. We took our first trip in a borrowed iconic minivan, seeking adventure, solitude, and solace, all while forging the bonds of friendship that have become the foundation for IV. The rest is history.
Meet me at the summit
Each adventure is as much about challenging ourselves as it is about capturing the moment. Our quiet camping trips quickly became thrilling summits of some of the tallest mountains in the United States.
These trails demand the same respect from each and every traveler, no matter who he or she is. Patience is advised, but perseverance is demanded.
We’ve never been ones to take ourselves too seriously, but we’ve also been humbled by our surroundings. It’s easy to get caught up in the bustle of daily life, but if there’s anything we’ve learned it’s that there is something greater at work.
the art of creation
From the moment we left on our first adventure, we realized how much we enjoyed recording the journey. The opportunity to document the beauty we encounter is part of what makes traveling so exciting. Earth’s magnificence has continually inspired us to express ourselves and IV’s branding is a direct result of this creative freedom.
“Every artist dips his brush in his own soul and paints his own nature into his pictures.”
— Henry Ward Beecher
“The way up to the top of the mountain is always longer than you think. Don’t fool yourself, the moment will arrive when what seemed so near is still very far.” — Paulo Coelho
PERSEVERE. adapt. overcome.
Creating IV Beverage has been a comparative experience to our wildest summit. Much like starting a company, when you’re 14,000 feet above sea level, handling 50 mph winds while scaling a sheer cliff face covered in snow and ice, there is no room for self-doubt or complacency. There is no such thing as the easy path and if it sounds too good to be true, it usually is.
so who are we?
We’re really just a handful of college graduates with a knack for adventure. A biology major turned MBA candidate. A budding tattoo artist who dabbles in graphic design. A full-time digital designer with a passion for branding. A prior print journalist who’d rather take photos. As individuals, we long for the chance to influence the world in a positive way. IV Beverage has given us the chance to do so.
It’s not what we’ve seen, nor the people we’ve met that drive us, but the idea of the journey that propels us to the next one. To fuel your journey, whether it’s to the top of a mountain, or to the beginning of a new career, we created IV to get you there.